Contributed by Chris Jacks, director of growth strategy for HireInfluence, where he analyzes and adapts to the ever-changing influencer marketing industry.

In 2020, the Instagram influencer market size across the globe surpassed US$2 billion. Other platforms such as TikTok are also steadily increasing in popularity among marketers. In 2020, TikTok’s initial influencer count was 35,500 but later leaped to over 106,000.

With influencers in numbers of that magnitude, there are plenty in every niche! That is good news for brands and marketers who are looking for influencer partnerships to enhance the impact of their social media strategies.

It’s critical to select the right influencer for your brand and specific campaign objectives. But that is easier said than done. 

Welcome to the complete cheat sheet on the different types of influencers and which is best for your specific campaign. Let’s dive in!