Written for EO by Christina Sanders

Business owners and entrepreneurs who don’t consider email marketing a viable sales tool may simply be overlooking the power of relevant content. With effective targeting efforts and the right content, your customer emails will not only be read, but also help you grow client loyalty and sales!

Why you should be sending email newsletters

First, customers who have made a purchase before and are then sent regular content including emails, are likely to buy again. They’ve already had a good experience with your company. You have gained their trust and they will remember your brand. Stay on their radar by providing similar products or content and you’ll increase brand recognition, loyalty and potential sales.