Written for EO by content marketing strategist Berta Melder.

Video marketing has become one of the most popular tools that help businesses raise brand awareness and engage with their target audience. Video content is extremely popular so it makes sense that it should be part of our marketing outreach to prospects and customers.

According to research, including videos in emails can increase click-through rates by 300 percent, while adding video content on your website leads to 41 percent more traffic.