By Lisa Nirell, CEO of EnergizeGrowth, LLC.
As a 16-year yoga practitioner, I often wish that I could find a place to practice while I travel. Most of the time, I have to traipse halfway across a city. But recently, I was surprised and delighted to learn that San Francisco Airport–which offers harried travelers a room specifically set aside for yoga practice–may be my next yoga destination.
If an airport–the bastion of sterile, boring holding places for weary travelers–can delight a yogini, then you can surprise and delight the toughest of B2B clients. Look across the universe of possible ways you could delight your clients this month. It’s easier and less costly than you think.