Hey Overdrive readers, check out how this trio is making movie-like moves to grow their business.
By Minda Zetlin, special to Overdrive.
Brooks Dame has an MBA from the Thunderbird School of Global Management. But when he and his brothers started Proof Wood Eyewear, which offers sunglasses, prescription glasses and accessories made from sustainable woods, they built a successful business by ignoring almost everything he learned there. “Sometimes being a bit naive pays off,” he says now.
Here’s how knowing too much could be a bad thing: