Finding My Company’s “Why”
By Leslie Rugaber, an EO Seattle member and CEO of Worktank
I recently decided to take off my corporate business suit and put on a pair of Birkenstocks. I’m drawing the line at the patchouli, though. It was time for me to get back to the basics of my business. I run a virtual events production company that’s committed to quality story-telling through online video. Every day, we work hard telling our client’s stories, but it wasn’t until I started thinking about our own story and how it drives our staff that I had a revelation.