By Les Kollegian, an EO San Diego member and CEO/CCO of Jacob Tyler

Your company’s growth can sometimes seem like controlled chaos. Add a consultant here, subtract a client there, divide up this budget and hope for the best. The numbing reality is that the choices we make, more often than not, provide us with different outcomes than anticipated. In my web design firm, we’ve been down the rabbit hole and been forced to choose between the proverbial “red and green pill.” Through our success and failures, we’ve stumbled upon fundamental lessons in growing our business. These are what we learned over the years.