Contributed by Bill Treasurer, the founder and Chief Encourager at Giant Leap Consulting.
Aristotle called courage the first virtue, because it makes all of the other virtues possible. In addition to being the most important human virtue, it is the most important business virtue, as well. Think about it: Other important business concepts like leadership, innovation and sales wither in the absence of courage.
Leadership takes making bold and often unpopular decisions. Leadership takes courage. Innovation involves creating ground-breaking but tradition-defying ideas. Innovation takes courage. Sales require being repeatedly rejected before closing a deal. Sales take courage. Take away courage, and sales, innovation and leadership lose their potency.