Dr. Karl Blanks is an Entrepreneurs’ Organization (EO) London member and the co-founder of Conversion Rate Experts, a Google-authorized consultancy that scientifically converts websites’ visitors into customers. The former rocket scientist, a Ph.D. from Cambridge University, England, has grown clients in 80-plus verticals, in 22 countries and in nine languages. With his co-founder, Ben Jesson, Karl has been honored with a Queen’s Award for Enterprise for Innovation. The awards are widely regarded as the UK’s most prestigious, recognizing the talent that has shaped Britain since 1966. 

We talked with Dr. Karl Blanks (pictured above left, with co-founder Ben Jesson on right) about working with some of the world’s most sophisticated companies, meeting Queen Elizabeth II and how EO has helped him along his entrepreneurial journey.

What do you do?

We improve websites in a scientific way. We redesign a page and then carry out what’s called an A/B-test to measure whether our new version brings in more business than the previous version. During the A/B-test, half of the visitors see the existing version and half see the new one. Once one of the pages has statistically significantly beaten the other, we declare it the winner and promote it and get rid of the loser.