This article was originally published on K. Coaching, Inc.’s website. It has been re-posted here with their permission.

At K.Coaching, we work with many clients that want to improve their leadership and management skills. Often we see managers avoiding crucial conversations or giving constructive feedback. Sometimes it may feel better to just ignore the situation, hoping that it will go away, instead of addressing the situation appropriately and constructively. Most likely, the manager will provide short, pointed, unflattering remarks to get a sales rep’s attention.

The next time an employee requires constructive feedback, consider it an opportunity to impact their future behavior in a positive way. If given properly, constructive feedback can make a difference between an employee’s success and failure,since its purpose is to improve their job performance.