By Jay Walter, an EO Perth member and general manager of  The Rural Building Company Pty Ltd.

Passion! When you read all of the books about management, leadership and the great success stories of various businesses, one common key element is passion. Passion is defined as any powerful or compelling emotion or feeling a person has toward something. When I read success stories of businesses that have started and/or grown, the leader and staff behind them were all inspired to be passionate about what they were doing, as it actually meant something to them.