- Why did you write THE COMPOUND EFFECT? And why now?
I think that many of us have lost sight of the simple but profound fundamentals of what it takes to be successful. We are constantly bombarded with increasingly sensational claims to get rich, get fit, get younger, get sexier … all overnight and with little effort for only three easy payments of $39.95. These repetitive marketing messages have distorted our sense of what it really takes to succeed. I wrote THE COMPOUND EFFECT to return people to the basics—the truth and the core fundamentals of what it really takes to succeed. I wanted to clear the clutter, demystify the truth and tell it straight—with no fat or fluff included.