By Gayle Cotton, a renowned keynote speaker and internationally recognized authority on cultural science.

Fortunately, simple business and social etiquette are often based on common sense. Although etiquette styles and fads may come and go, the fundamentals of global etiquette remain essentially the same. The following tips on what to do and what to avoid will help you engage in successful global business and social interactions. They will help to avoid embarrassing faux pas and guide you toward establishing quality relationships and friendships.