By Russell Lundstrom, President of GlobalSiteSecrets.com
Like a needle popping a balloon, your website will be your most effective tool for exploding new, foreign markets. Website translation is an extremely powerful tool for reaching new markets. You can translate a ‘micro-site’ within a few days and with very little expense. Almost immediately you create a marketing funnel for acquiring new customers. On the other hand, if not done properly, you can just as quickly damage your companies’ reputation.
Here is some advice that will give you the framework and processes you will need to penetrate and dominate a new market by using your website as the primary vehicle for communication.