By Jason Bangerter

Some oppose industry disruption – I embrace it.

It’s true that sometimes disruption forces companies out of business, and thus forces people out of their jobs. But the innovative minds that cause change are what we, as entrepreneurs and consumers, should want. People that shake things up make their industries better, and give consumers what they want.

During my years in the workforce, I attempted to challenge the status quo three times. Through industry knowledge, a customer-centric focus and thinking outside of the box, I’ve been able to start three companies that are trying to make life easier for people through innovation.

1. Understand your industry and customers.

Without this knowledge, industry disruption is near impossible. The best advice I can give you, is to look at your industry or at your product or service through your customers’ eyes. This helps you know what motivates customers, what makes them happy, why they’re not buying your product, etc. The greatest chance at challenging your industry and making it better is having a deep understanding of your industry and your customers; knowing the aspects that work well and those that don’t, so you know what needs to change.