Is your business struggling due to the pandemic? You’re not alone. Around the globe, entrepreneurs are creating new ways to stay afloat—and that includes reaching out to clients and prospects in new ways.

While business may be slow, client outreach must never slow. If you can keep customers engaged at times like these, you’ll earn even greater loyalty in the long term.

We asked two entrepreneurs to share how they’ve changed their client outreach recently. 

FOCUS ON SPREADING POSITIVITY, NOT SELLING

Gry Tomte is the founder and director of HÜD Skin + Body, a skin clinic based in Melbourne, Australia. She shares, “when COVID and the first round of lockdowns hit us, as a skin clinic, we were forced to close our doors. This meant client communication became even more crucial than ever. If clients don’t hear from us, they’ll forget about us!”