Written for EO by Anand Srinivas.

Instagram is a social media behemoth with more than 800 million active users every month. Recent surveys show that nearly 80% of Instagram users follow at least one business. Close to 82% of U.S. brands are expected to be on Instagram by the end of 2018. All this spells opportunity for entrepreneurs.

The success of your Instagram marketing campaign depends on the level of engagement you provide to your followers. Here are five tips to help you focus your marketing efforts on Instagram.

Step 1: Choose your content wisely. 

Instagram is a visual social network and engagement is directly influenced by the type of photos and videos you submit.