By Kathy Heasley, the founder and principal of Heasley & Partners, Inc., a full-service branding company.
Being an entrepreneur is about far more than simply the goods or services you and your company provide. It is the role of every entrepreneur to transform society and the world. Still, many don’t know how to do it, or they are afraid to take on such a big charge. Of course, the best and most successful entrepreneurs seize the opportunity and go for it!