Brandon Dempsey’s entrepreneurial journey changed significantly when he decided to run Ironman. With significant hours of training and planning required, he could no longer put in the 70–80 hour work weeks. He also had to be more organized and rely more on his team. This paradigm shift, he says, eventually improved business development in his organization and even enhanced personal relationships, including his marriage.
By Brandon Dempsey, an EO St. Louis member and partner of goBRANDgo!
Landing new clients is hard work. If you’re like the old me, you run from event to event, collecting stacks of business cards, hoping and praying that someone might someday need your services. You’re wasting your time. I used to attend eight networking events a week, accumulate hundreds of business cards and promise myself that I’d develop an awesome email database for them. But I never had the time … because I was always networking! It finally dawned on me that building a community of clients who will buy from you requires more than just networking— it takes time and a planned system. The system I created looks something like this:
By Brandon Dempsey, an EO St. Louis member and partner atgoBRANDgo!
I’ve always been that guy who could take in a lot of data, make quick decisions and lead through chaos. This has positioned me as a leader for many organizations throughout life. While this trait has brought me a good amount of success in my entrepreneurial endeavors, I realize it’s a trait I have to overcome in order to grow because greatness is achieved through long-term thinking, planning, and a commitment to a bigger purpose.