by Paresh Shah, an Overdrive contributor and CEO of Glimpulse
Every great company starts off as an expression of its founder’s passions, hobbies or curiosities. Think about Elon Musk. Tesla is partially a self-expression of his love of technology, engineering, possibilities and wonder. His products, brand and service all flow from that.
As an entrepreneur, you have the chance to build a brand as an extension of yourself. This isn’t about vanity or self-centeredness. Rather, investing in authentic self-expression is about discovering your true essence, your unique view of the world and how you can make a difference unlike anyone else.