Written for EO by Nico Prins, a communications consultant who specializes in internet marketing. 

When you read articles by busy CEOs on sites like Forbes or Entrepreneur, you might wonder how they managed to find the time to write the content. After all, if their daily workload is half what you are managing, they’d be struggling to fit in the hours needed to draft a 1,500-word, SEO-optimized article.

And you’d be right in many cases! There’s a good chance that the person who wrote the article is a professional ghostwriter. (I can say this with a high degree of certainty because I’ve written a number of articles for founders and c-suite executives.)

In this article, I’ll share with you how to find a ghostwriter who can build your authority and help you grow your business.