Want to Grow Your Sales? Here’s Why You Should Hire Introverts
Written for EO by Peter Kozodoy, partner and chief strategy officer at Gem Advertising and an EO New York member.
As an entrepreneur for more than a decade, I’ve learned a thing or two about sales. Namely: Sales isn’t linear, easy, intuitive or even simple.
Rather, sales is a nuanced beast that requires complete alignment among the product, positioning, pricing, marketing, character and personality of the salesperson, timing, and a whole lot of that wonderful business strategy I like to call “luck.”
Even so, I’ve emerged with a few rules that make it much easier for me to launch new businesses and grow sales more predictably (and, dare I say, more easily). Many of those strategies—like offering a guarantee, perfecting your pitch and constantly revisiting your funnel—have been written about extensively before.