Aaron Lee is the CEO and founder of iluma Agency (formerly Illuminati Studios) and joined EO South Florida in 2011. 

I joined EO Accelerator in 2009, when I owned a business and my business owned me. I had been bumping up against the growth ceiling for 10 years and needed to understand why I was in business.

In the summer of 2010, just after graduating into EO, I was standing on a cliff enjoying the amazing view in Positano, Italy, when it hit me. Until then, my business plan was best summed up as, “Don’t go out of business.”