
Making Failure Your Friend
By Russ Perry, an EO Arizona member and founder of Design Pickle
As an entrepreneur, it is jokingly said that we suffer from “shiny object syndrome,” where there’s always a great opportunity around the corner and everything is an optimistic path toward achieving the next million dollars. When I had to close my B2B marketing and branding agency in September of 2014, that feeling of optimism shifted toward scarcity and desperation. I was 10 years into my entrepreneurial journey, unemployed with zero savings and had no back-up plan to support me.