The right data lets you personalize your message, no matter what your market. Consider this example out of the tourism industry from Morgan & Co., a media agency owned by EO Lousiana member Eric Morgan. 

A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble that separates them from the smooth-talking bartender and order the house special. Let’s call it a martini.

Waiting for the punch line?