The following article originally appeared in EO’s award-winning Octane magazine. For more insightful articles from entrepreneurs, visit Octane magazine online.
It’s not news that one of the biggest challenges business owners face is marketing. A scattered and unorganized approach can make it very difficult to stay focused on the activities that matter most. There is so much information out there, and it’s easy to be pulled in a million directions.
To help busy entrepreneurs not only select the right marketing channels, but get a better return, I’ve created a planning framework that has helped thousands of businesses stay focused on growth. It’s a slightly different approach to the conventional methods you find in textbooks—and it works. The good news is you don’t need a 50-page marketing plan to grow your business exponentially.