By Gustavo Monrero, an EO Switzerland-Geneva member and chairman and partner of GAM Consulting Group and Hedblom Partners Group

My entrepreneurial journey started when I was 14 years old. I was living in my hometown of Santiago, Chile, when a friend saw a newspaper article that caught our attention. The article mentioned how there was a big market for frog legs in France. Apparently, people were eating them left and right, and the demand was a lot higher than the supply.

That day, we decided to start a business— we would sell frogs to the French! It seemed we had stumbled upon a goldmine, and we were going to be rich beyond our wildest dreams. Lucky for us, there were plenty of frogs in Chile, and even better, nobody ate them. People thought they were slimy little creatures and left them alone. But in France, everyone seemed to love them and they were paying good money to eat their legs for lunch!