Jon MacDonald, an EO Portland member, and president of The Good

This may come as a shock but on the other side of the screen, showing your brand’s website, is a human being. Not a user, a visitor or a hit, but a real live human being with a specific task in mind. This human being has come to your site to accomplish a task, and if your site is optimized to help them, not only do you win, but your customer wins, as well.