To be successful in business, you need to stand out. That best practice is especially true when it comes to entrepreneurship. No one understands the power of uniqueness more than Zahra Al-harazi, an EO Calgary member who’s making her voice heard in business and beyond.
By Shawn Freeman, an EO Calgary member and president of TWT Group Inc.
Last year, we thought we’d lost a potential client.
They’d come to us looking for a new IT services provider. We spent time going over features, pricing plans and options for their business. We talked about how great IT stabilizes a business, but also gives it room to grow.
We knew this potential client was talking to a few different services providers and weighing costs.
With 95% of my company’s sales coming from out-of-country clients, you might assume that I spend the majority of my time in airports and rental cars. However, I have come to realize that the resources required for extensive travel and face-to-face marketing are often better put to use in channels that can operate independently of my (or my team’s) physical presence. In large part, this is due to the costs of being based in Calgary, which is far from everywhere and expensive to operate within. With a small staff and limited travel budget, it became imperative to re-evaluate our traditional international sales tactics. Here are some strategies I’ve found that support global marketing from a local platform.
Keeping people motivated and focused can be a really big challenge. When the economic downturn hit, my organization—Prime Real Estate Group—was just a fledgling company. People became immediately fearful for their jobs, more so as the downturn persisted. Work/life balance was also becoming a challenge, with people working late to prove themselves. “If someone goes it won’t be me,” I could see them thinking. I quickly realized that something had to be done if my eager, but fearful, workers were not going to get burned out.
When Marrisa Mayer told her Yahoo! employees last year working remotely was verboten, some thought the end was nigh for telecommuters. As others began singing Mayer’s tune, fear of losing remote work began to creep into smaller consultancies and the user experience talent that wasn’t located in Silicon Valley or on Madison Avenue.