THE EO BLOG
Tagged: EO Brisbane
By Will Swayne, Head of Strategy at Marketing Results and EO Brisbane member.
With market noise greater than ever, I’ve found that prospects who aren’t ready to buy tend to be resistant to even well-crafted marketing messages. “Sell benefits, not features” is good advice, but benefit-rich copy can paradoxically deter prospects who haven’t reached the decision stage yet. They’re just not ready for hard-hitting benefits; they want valuable content instead.
By Ken Fowler, an EO Brisbane member and managing director at B Series Recruitment
Sometimes you need to give your staff guidance so they know what constitutes a great performance.
Funnily enough, many don’t actually know, and think that turning up on time and staying until 5pm is going “beyond the call of duty”.
By Rohan Wood, an EO Brisbane member
I’ve made my way to the Sydney Harbour docks before, but never have they been so alive than on the day of the Rolex Sydney Hobart Yacht Race 2013. Before me stood 628 nautical miles of danger and 94 fleets comprised of seven former race winners, all of whom were vying for line honors. My heart was beating out of my chest, my brain was buzzing. My training was complete. Race day had finally arrived.