Last September, while I was visiting Istanbul with my 19-year-old daughter, I reflected on the decisions my wife and I made to ensure the very best for our children. We wanted them to be leaders and to forge a path of success for themselves and for others. In that moment, I realized the three tenets we followed to raise our wonderful children into thriving adults.
Karen Conroy, EO Central Florida member and president and CEO of Fundraising for a Cause, Inc.
It sounds like a made-for-TV movie, I know. At the time, I wish it had been. But looking back, I’m glad it happened.
The Trusting Neighbor
Last year, my unemployed neighbor approached me about a job. I happened to have an opening in the shipping department. I felt bad for the guy and never had a problem with him as a neighbor, so I gave him the job.
By Ben Hanback, EO Nashville member and president of The Hanback Group
How many times at the end of the day or the week do you come up for air and think “What in the world have I accomplished?” Time flies and the race to get ahead is faster than ever, so here are five quick and easy ways to stay ahead of the competition.
By Todd Jamieson, special to Overdrive
A website is an essential business tool, but it can be even more powerful than we think.
Instinctively, we always seem to focus our efforts around driving more sales or getting more website leads. But your website should be doing even more. When visitors come to your site, they are there to accomplish at least one of the following things: (1) To Buy from you, (2) To communicate with you, (3) To connect with you or (4) To learn from you.
Keeping this in mind, here are ten ways you can use your website (besides getting more leads).
By Jeff Cooper, an EO Philadelphia member and president and CEO of Expo Logic
Companies invest time, energy and money into search engine optimization all the time. What they don’t always do is take a step back and get clear on a SEO strategy before jumping in. I learned I had to create a plan and strategy to gauge whether or not my SEO efforts are generating awareness from prospective clients searching for my products and services.
By Sheena Lindahl, special to Overdrive
It was 2008 when Sarah Schupp’s dream was crushed.
She had commitments (but not yet checks) for a $2 million round of funding her company was raising to scale. She had everything in place for when the checks arrived, including commitments signed for a three-year lease on a new office, hires and even a new CEO on board.
Then, the stock market crashed and everything fell apart. One by one each investor pulled out.
By Nick Friedman, an EO Central Florida member and president of College Hunks Hauling Junk
Having a positive impact on the community is a beautiful thing, and my company thrives on building and nurturing local relationships. I realize regardless of what my company does on a national level, it all starts through a genuine connection with the surrounding neighborhoods.
But in order to ensure that we can continue to build strong communities, letting potential clients know about our volunteerism is essential.
By Joao Mucciolo, EO Nicaragua member and president of GRUPO MUCH
Nicaragua is a country that has overcome several obstacles. From a devastating revolution to a ground-leveling earthquake and a slow economic turnaround in the 1990’s, Nicaraguan citizens have shown their tenacity and are now focused on pursuing new growth as entrepreneurs.
Some citizens are addressing their hopes for an economic turnaround by allowing entrepreneurship to play a major role in local and regional development. Recently, 18 Nicaraguan entrepreneurs came together to contribute to the Entrepreneurs’ Organization (EO), and their enthusiasm resulted in EO Nicaragua, the fastest-created chapter in EO history.
By Jason Teshuba, an EO Detroit member and co-founder and CEO of Mango Languages
Visionary companies that are built to last are guided by core values. My co-founders and I built Mango Languages with six pillars as our foundation because they stand for beliefs innate to each one of us:
- Integrity: Act in alignment with the greater good.
- Positive Attitude: Take personal responsibility to create a healthy environment.
- Entrepreneurial Spirit: Take risks and work hard to bring a worthy vision to life.
- Innovation: Think creatively to change the world.
- Quality: Strive for excellence and 改善 (pronounced kaizen, meaning “improvement” and connotes continuous, never-ending improvement in Japanese). 6. Fundipline: Enjoy the journey to greatness.
Here are a couple things you may not know:
One: Bill Gates coined the phrase “Content is King”.
Two: The king needs a lot of help.
Content is important for getting people to your site, from search algorithms to social share to links to your site, but content alone doesn’t make you revenue. Content without conversions is just free publishing.
If content is King on the chessboard of online business, revenue is the Queen.
The Queen can do all of the things that every other piece on the board can do, but faster. Revenue can buy good content, but good content cannot guarantee revenue.
Currently there is a tempest in a teapot about content marketing (or “Inbound Marketing”.) The problem is most of the “Great Content” drives junk traffic for the creator, or builds brand awareness associated with subjects that don’t produce business value. And much effort is used to create reams of content that don’t produce revenue.
This is a game where the 1% truly rule. Those who can get the biggest mind-share for the right topic generate great business. The rest just waste their marketing budget creating noise.