THE EO BLOG
Jane Bolto, content and marketing specialist
There are plenty of obstacles to overcome when trying to achieve success as a solopreneur. Marketing yourself shouldn’t be one of them. Follow these marketing basics for gaining clients and expanding your customer base.
1. Make It Easy for Potential Clients to Find You
It’s important to establish a presence in your field, so that prospective clients will be able to find you and access your services. To do this, take advantage of any medium that will help increase your exposure, such as advertising, promotion and hard copy. In addition, ensuring that you can be found in search engines, through the proper use of keyword targeting, will go a long way in putting you in touch will new clients.
By Josh Sweeney, an EO Atlanta member and CEO of Atcore Systems, LLC
From the first EO prospect lunch that I attended, members, trainers and board members alike exalted the vast access to entrepreneurs that made up the organization’s global network. And shortly after joining, I received updates that EO had reached 10,000 members worldwide, as well as schedules for upcoming Universities and other global events. At the time, most of this didn’t resonate with me, since I didn’t travel very often. What’s more, Universities looked expensive based on where my business was at the time. So, I wasn’t planning to attend any time soon.
That first prospect lunch was more than three years ago, and my how things have changed! Since then, I’ve taken every opportunity available to maximize my membership and truly experience the global EO community … and I still feel like I’m only scratching the surface.
By Jenelle Isaacson, an EO Portland member and founder and CEO of Living Room Realty in Portland, Oregon
On the Road
After graduating from college, I started a punk band called Spread Eagle with three girlfriends. I was the lead singer and played guitar. It wasn’t that we loved punk rock; it was just all we could play. That’s the beauty of punk rock. You don’t need much skill. You just need something to say and the courage to scream it. For the next two years, I screamed, yelled and sang in clubs and dive bars from Seattle to Los Angeles, Austin to Chicago and everywhere in between.
You might think this was a detour from my life as a business owner and entrepreneur, but, really, it was just the beginning.
“Look around. Do you have six or seven friends that have a business that’s the same size as yours that you meet with monthly? If you don’t, then you definitely should join EO,” says Sara Baldwin. Sara joined Entrepreneurs’ Organization more than five years ago, and her only regret is not joining sooner. Learn more about EO today!