By Fred Johnson, an EO Utah  member and president of Eagle Environmental, Inc.

Looking for more women to join your EO chapter? Here is an effective approach we used to attract more women business owners to EO Utah, and make our chapter really thrive!

Back in September, during our strategic board summit, we set a goal to increase the diversity within our chapter and, more specifically, increase the percentage of women who join our chapter. After the meeting, I looked up groups of women-owned businesses in the area. I found our local National Association of Women Business Owners (NAWBO) chapter, called the president and membership chair, and introduced myself and EO. I asked if we might be able to set up a lunch, where we could have a strategic meeting and create synergies between our organizations. Fortunately, they gladly accepted, and a week later I met with our Chapter President, Ron Nielson, as well as the president and membership chair of the NAWBO chapter.