Sell Globally, Work Locally
by Dwayne Lehman, an EO Calgary member and founder and president of Streamline Automation
With 95% of my company’s sales coming from out-of-country clients, you might assume that I spend the majority of my time in airports and rental cars. However, I have come to realize that the resources required for extensive travel and face-to-face marketing are often better put to use in channels that can operate independently of my (or my team’s) physical presence. In large part, this is due to the costs of being based in Calgary, which is far from everywhere and expensive to operate within. With a small staff and limited travel budget, it became imperative to re-evaluate our traditional international sales tactics. Here are some strategies I’ve found that support global marketing from a local platform.