A positive and energetic culture around the office is not something you can, or should, fake.

Tom Turner, an Entrepreneurs’ Organization (EO) member from Nashville, is the co-founder and steward of purpose of DSi, one of the nation’s leading providers of advanced electronic discovery and digital forensics services. We asked Tom how company culture can help businesses generate new clients. Here’s what he had to say:

In 1998, Enron executives wanted to entice investors with their newly created commodity trading center, Enron Energy Services (EES). They played host to a group of Wall Street analysts who walked through a room filled with giant television screens, computers and employees making deals and taking trades over the phone.