Innovation Through Crisis
Written by Ruchir Punjabi, the co-founder and chief digital officer of Distributed Energy, a company that matches investors with renewable energy projects across Africa, Middle East and India, and the founder of Langoor, which was sold to Havas Group in 2019. He is also a member of the Entrepreneurs’ Organization (EO) UAE chapter.
A version of the following article originally appeared on Entrepreneur Middle East.
There is a popular meme circulating these days that asks, “Who is responsible for your company’s digital transformation?”
As this joke shows, most businesses are struggling to evolve in the current environment. But as every entrepreneur knows, every crisis offers opportunities, and this one is no different.
Before I go into considerations for surviving the current situation, I want to talk about self-care. We all know what the issues are. To analyze, plan and get on top of this, we need to ensure that we are healthy, safe, and in a good mind space.
Establish routines, talk to as many people as possible, and make the most of the current situation. Most importantly, focus on things you can control.