Why ROI has no place in marketing
When marketers use the term ROI, they measure revenue and not profit, which is very misleading. The adage “Revenue is vanity, profit is sanity” applies. Revenue is irrelevant; profit is what really matters.
When marketers use the term ROI, they measure revenue and not profit, which is very misleading. The adage “Revenue is vanity, profit is sanity” applies. Revenue is irrelevant; profit is what really matters.
Categories: Best Practices BUSINESS GROWTH FINANCES PR/MARKETING
Tags: digital marketing Due North EO Brisbane Hirons marketing ROI seo