By Beth Miller, an EO Elumni and Overdrive contributor

Last year at a Fortune Growth Summit, I was captivated by a video that featured Arnie Malham, Founder and President of cj Advertising.

Arnie, like many entrepreneurs, is constantly in search of new ideas that might work for their company. Early in his career, Arnie was in sales and read the book “Swim with the Sharks.” As he relates his story, he got more out of reading that book than the four years he spent in college.