COVID-19 was the stealthy rival no one saw coming. As entrepreneurs, we face challenges throughout our careers, but we don’t spend a lot of time planning what we’ll do during and after a global pandemic. Yet here we are.
In recent months, small business leaders around the world have faced the toughest decisions of their careers. Nearly 40 percent of respondents in a National Small Business Association poll said they were worried about staying afloat much longer after losing income and customers due to COVID-19.
I understand their concerns. Nevertheless, I’m a firm believer that this is not just a turning point for businesses, but a learning point, too.
Why the optimism? We’ve been given a chance to learn and grow. We’ve been forced to slow down and notice those bright spots that sometimes get pushed aside. For example, families are staying home together. And that’s been an opportunity to cut out after-school activities and drop the commutes. Parents and children are reconnecting.