The Navigation Nightmare
The Deadly Danger of Facebook, Twitter, Google and the iPhone
By Tim Schumacher, CEO of Sedo.com
Possessing a memorable domain name is still considered to be an essential component to any successful business – especially any successful online business. To prove this, just do the ‘billboard test’ anywhere in the world: look at a billboard, or any other company advertising, and most likely you will see the company’s or its product’s domain name.