The Importance of Reputation During Crises
By Ardian Elkana, president and director Avigra Communications
Although most countries have been hit hard by the current global financial crisis, Indonesia has not suffered that much. In fact, Indonesia is one of only three countries in Asia with positive economic growth during this crisis. Apparently, the 1998 Asian “monetary quake” has left many Indonesian companies more prepared to face the current financial tremor. I run one of them.