Contributed by Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts.

Should entrepreneurs be worried about the new COVID strains originating in the UK, South Africa and recently identified in the US and their implications on business?

The media, medical experts, and government officials have focused on doubts about vaccine effectiveness. While some legitimate concerns exist that our vaccines might be 10–20 percenmt less effective against the new strains, this small difference shouldn’t make you too worried.

Another aspect of these new strains, however, should make you very worried indeed: They’re much more infectious. Unfortunately, the implications of their infectiousness has received little news coverage. Some officials claim there’s no cause for alarm about the new COVID strains.

Such complacency recalls our sleepwalking in the pandemic’s early stages, despite clear and early warnings from medical experts and risk management experts, leading us to fail to plan and adapt successfully.