By Sarah Hardwick, an EO San Diego member and founder of Zenzi Communications.
The most amazing thing happened to me last year— I made a million dollars overnight! Seriously. It all started with a creative idea. And like most good ideas, it struck like lightening. I knew instantly that it was really worth something.
The best ideas are often the simplest, and this was true when I came up with an extraordinary tagline for my marketing and public relations firm. It was unique, and had so many different meanings— it could transcend industries! Thinking about all of the ways I could use my new slogan made my head spin. To ensure my idea stayed original, I acquired the domain name and trademark.