Six Steps for Dealing with Customer Complaints
Ben Ridler is the managing director of Results.com, an education-oriented business that identifies the key elements a company needs to turn business potential into extraordinary results.
At some point, everyone in business has to deal with an upset customer. The challenge is to handle the situation in a way that leaves the customer thinking you operate a great company. If you’re lucky, you can even encourage him or her to serve as a passionate advocate for your brand.