Building Your Brand
By: Matt Shoup, an EO Colorado member, and Author of “Become an Award Winning Company”
This is an excerpt of his book from a chapter entitled “The Benefit of Building Your Brand with Curt Richardson and Kristen Tatti of OtterBox”
Before I go into the benefits of being an award-winning company, I want to make one thing clear: You can be a crappy company and still win awards. Unfortunately, bad companies can sneak under the radar and win an award or two but if, at their core, they have no integrity. Lack accountability, and demonstrate all the other things that bad companies bring, they will not last long. In Part IV, I outline the top things I know will make your company a killer company. The idea is that your company speaks for itself, and the award is just there to support it. Don’t go win an award and think it will fix your company if it is broken in any way, because it will not.