By Erin Steiner, special to EO
One of the biggest perks you can offer your employees is a company car. At the same time, with the economy being what it is and technology having advanced as far as it has, traveling for work is not the necessity it once was. Here are the biggest questions that you need to answer before you can decide whether or not offering vehicles to your employees is in the best interest of your business.
Do the Advantages Outweigh the Costs?
The biggest advantage to offering company cars is the uniform marketing opportunities the cars provide. Creating a uniform look for your company is part of your branding (plus, you can put your company logo on the car!). Another advantage is that you can control the overall initial impression your business gives when your employees leave your offices. For example, you might work in a “high-end” field, but it’s hard to convey your company’s financial success when your employees show up to meetings driving the same broken-down car they drove in college.