Hello, BOLDreaders! I recently came across this really cool article about the Gap and the problems surrounding the introduction of their new logo. It turns out they didn’t bother to poll their customers about the possibility of implementing a new look and feel to their business. I thought it was really timely, considering so many businesses are looking for new ways to market themselves during this tough economy. If you’re a fan of the store, or you’re looking to learn from other people’s branding mistakes, this is the story for you.