Are You a Leader or a Laggard?
Contributed by Angela Fernandez, vice president of community engagement, GS1 US.
GS1 US, an information standards organization that helps brands identify their products for commerce, recently surveyed more than 500 entrepreneurs to identify best practices to achieve sustained success. The results are presented in “Charting the Growth Journey: From Product to Profitable Business.”
Respondents were classified as “leaders,” those who achieved sales growth of more than 25 percent in the last year, or “laggards,” those whose sales declined in the past year.
Explore the results to determine if your brand will lead the pack or stay in a holding pattern.