Most Important Call-to-Action of 2015
By Hussain Manjee, an EO Dallas member and President & Chief Success Officer of DHD Films
Within my business, as is the same for most entrepreneurs, the start of a new year is a time to reflect on past wins and opportunities, renew our focus and set resolutions or goals to be accomplished within the next 12 months. However, so much can happen within a calendar year that we often lose sight of what we set out to do in January. But before the dust settles and New Year’s resolutions are broken, be advised that 2015 is the year of video marketing. Today, more companies harness video to tell their brand’s story. According to MarketingProfs, “The play button will take center stage as the most compelling call to action on the Web.” Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos explaining a product or service.