For savvy entrepreneurs, the competitive retail landscape offers a great opportunity, especially if you are going into a conventional brick-and-mortar business. Rent is low, inventory is inexpensive and people continue to buy and spend money — a good recipe for success. But if you’re looking to launch a new business in a retail space, don’t let the lure of low rent tempt you into a lease deal. This can kill your business before it ever gets off the ground.
Whether it’s a “40 Under 40,” a “Top 10” or a “Most Powerful,” a spot on a media outlet’s list can spell major exposure for an entrepreneur — and lead to unprecedented opportunity. But how do you land on one? This week, a group of journalists, marketing experts and entrepreneurs took the stage at the annual Dell Women’s Entrepreneur Network event in Istanbul to separate the boost from the hype — and to help the international audience of 150 women business leaders strategize ways to join the ranks.
In October 2011, I attended the first ever EO Alchemy as President of the Silicon Valley Chapter. Having just sold my business and completed business school applications, I was completely open and ready to consider new directions and purposes for my next venture.
As I wrote about on my own blog, the experience was deeply transformative for me. By far, my biggest takeaway was a consistent thread, present in the words of everyone from Magic Johnson to John Paul Dejorie. “Doing good is good business. Really good business.” The stories I heard were impressive tales of success and philanthropy, of doing the right thing and creating tremendous value in the process. The second biggest takeaway fit perfectly with this, and came from Biz Stone of Twitter: “Don’t wait till you’ve made it to give back.”
If you put collateral in context with marketing, you are offering potentials clients a valuable resource that supports your business. A fitness professional relies on a brand to build a reputation, and marketing collateral is part of that process. Even in this digital age, it is wise to design some physical tools to promote your company. A website is a nice touch, but nothing says professional quite like a visual aide.
By: Julia Pimsleur, an EO New York member, special to Overdrive
What one question can you ask 800 entrepreneurs from 30 countries at an Entrepreneurs Organization’s global leadership conference in Panama?
What is the ‘Panama Canal’ in your business?
Meaning, if you could cut through one big obstacle in your business that would allow you to grow exponentially, what would it be? When the Panama Canal was completed in 1914 it connected the Pacific to the Atlantic and changed global trade forever, saving ships months of travel around Cape Horn of South America and ultimately generating billions of trade dollars. Entrepreneurs are always trying to do things the fastest, most effective way so the Panama Canal metaphor seemed particularly fitting. Here is how a 5% sample of the 800 at the conference responded to a Panama Canal sketch (see below). I gave them a drop down menu of answers and being entrepreneurs, they also added a few new ones.
By Dan Lionello, an EO Vancouver member president of Padtech Global Sourcing
Have you heard of the Painted Picture concept? It’s a process that helps you explore your truths in order to clearly envision where you want to go in business or life. In business, it’s a vision; a high-level overview of what your company currently is and where it could be. In life, it’s a detailed look at how your life is and how it could be. The physical creation of everything we wish to accomplish begins in the mind; therefore creating a “Painted Picture” is the first important step to achieving the results you desire.
By beginning with the “end in mind,” your Painted Picture becomes a snapshot of the future and allows you to draw a “map” to get there. By focusing on your personal or professional vision and using it as a filter when making decisions, it will guide you to where you want to go. Not only will your Painted Picture allow you to clearly communicate where you want to go to yourself, but it will also communicate to others your intentions so that they can help you get there, too. What’s more, it will allow you to align all of your resources to achieve your vision.
At $1,500, the developer edition of Google Glass might seem like an expensive but ultimately superfluous toy. At least that’s how I felt when I first tried the device — and it’s not an uncommon sentiment.
Q: What’s the best way to safely and securely dispose of my old tech devices?
A: Sounds like you recently found yourself staring in bewilderment at a closet full of discarded and useless computer towers, monitors, desktop printers, keyboards and other old electronic devices. According to Mark Bowles, founder and chief marketing officer of San Diego-based ecoATM, you’re not alone in confronting this digital disposal dilemma. The U.S. generated 2.4 million tons of e-waste in 2010, and GBI Research expects global e-waste recovery to be a $21 billion industry by 2020…
By: Barbara Findlay Schenck, a Special to Overdrive
At a time when one-click LinkedIn endorsements are stacking up faster than rush-hour traffic, obtaining sincerely worded recommendations is a lot like pulling into the carpool lane. You have to invest upfront in planning, personal contact and collaboration, but the effort is rewarded by access to a less-crowded environment and a quicker route to building credibility and trust.